6 Figure Career Management

“The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late”

This quote from a recent post on Seth Godin’s blog applies to so many individuals in the banking sector at the moment.

In recent weeks I have come across several individuals who have either lost their jobs or found their positions suddenly at risk due to the sub prime issues and the subsequent job losses. 

Faced with a tightening job market, these individuals are now, quite rightly, trying to leverage their relationships to help find job opportunities. But in many cases they are struggling.

This is partly due to the obvious fact that there are fewer opportunities and more people looking of jobs.

But in many instances they are also struggling to find opportunities via their contacts because these relationships do not yet have the level of trust required or indeed the relationships have lapsed. I suppose over the last 2-3 years people within the banking sector have been spoiled a little. In a buoyant job market head hunters and recruiters come looking for you and you did not really have to network to find your next role.

However, in the coming months (and who knows, maybe the next couple of years) as the job market in financial services gets tighter and the competition for fewer roles gets hotter – your relationships will play a key part in any job search campaign.

You are the Chief Marketing Officer of You Plc (You Inc).

So regardless of whether you are looking to move on at the moment, start rekindling old relationships now, start develop new ones so that you can build the trust well before you need it.

To read the full post from Seth click here.